LONDON: Julien Hawari, CEO of the emerging social media platform Million, is promising to build “the future” of the sector.
Interviewed recently during the World Economic Forum’s special meeting in Riyadh, Hawari said: “Today, if you look at legacy social media (Instagram, TikTok, X), content creators are not really making money on social media. To make money, they need a third-party relation, which is the sponsor, the advertiser.